Gaya APA
Jean-Noel, K. (2008).
THE NEW STRATEGIC BRAND MANAGEMENT: Creating and Sustaining Brand Equity Long Term .
United Kingdom:
Les Editions.
Gaya MLA
Jean-Noel, Kapferer.
"THE NEW STRATEGIC BRAND MANAGEMENT: Creating and Sustaining Brand Equity Long Term".
United Kingdom:
Les Editions,
2008.
Text.