Gaya APA

Kim, W, C., Mauborgne, R. (2005). BLUE OCEAN STRATEGY: How to Uncontested Market Space and Make the Competition Irrelevant . Boston: Harvard Business School Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "BLUE OCEAN STRATEGY: How to Uncontested Market Space and Make the Competition Irrelevant". Boston: Harvard Business School Press, 2005. Text.