Gaya APA

E., B, G., A., B, M. (2018). ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Ed.11). New York: McGraw-Hill.

Gaya MLA

E., Belch, George., A., Belch, Michael. "ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE". Ed.11 New York: McGraw-Hill, 2018. Text.