Gaya APA

Keller, K, L., Swaminathan, V. (2020). STRAREGIC BRAND MANAGEMENT : Building, Measuring, and Managing Brand Equity (Edisi 6). : Pearson Education.

Gaya MLA

Keller, Kevin, Lane., Swaminathan, Vanitha. "STRAREGIC BRAND MANAGEMENT : Building, Measuring, and Managing Brand Equity". Edisi 6 : Pearson Education, 2020. Text.