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STRAREGIC BRAND MANAGEMENT : Building, Measuring, and Managing Brand Equity

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Developing a brand strategy, designing and Implementing brand marketing program, growing and sustaining brand equity

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.2 KEL s

Penerbit

: Pearson Education., 2020

Deskripsi Fisik

xxx,591 hlm.,illus, tabel, index ; 28 cm.

Bahasa

English

ISBN/ISSN

978-0-13-489249-8

Klasifikasi

658.2 KEL s

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Edisi 6

Subjek

Perdagangan Internasional
Strategi manajemen
Program design marketing
Brand equity

Info Detail Spesifik

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Pernyataan Tanggungjawab

Kevin Lane Keller

Versi lain/terkait

Lampiran Berkas

Komentar

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